A business that came to be from helping others.

Hi, I’m Alex, founder of K-Beauty Antwerp.

Since the age of 16 I have developed a passion for skincare. 

In my social circle there were so many people with various skin conditions which peaked my interest to help them. 

I started researching which natural remedies might’ve helped them. Even back then, I was skeptical about the synthetic and harsh ingredients used in the cosmetic world. 

Soon I found out about Korean skincare where they focused on natural ingredients that are intensified with the use of science. 
I simply fell in love and my passion grew.

For 12 years now I have been testing multiple brands and their products on myself and my surroundings. Self researching what actually works and which doesn’t.

Many years went by with biding my time. Always afraid for failure but one day, the spark in me grew with the support of my family and friends. 

And so, I believe that this is a business that came to be from helping others.

Love, Alex