Collection: Purito Seoul

At Purito Seoul, we are captivated by the vibrant culture and limitless creativity that define Seoul - a city where nature and urban life coexist in perfect harmony.

Inspired by the Korean word 정화 -
"Purification", the "PURI" in our name signifies
our dedication to sourcing the finest,
pure ingredients from diverse regions of Korea.

The 'To (土)' in PURITO is derived from the Chinese
character for "Earth or Soil,"
symbolizing our deep-rooted connection to
the planet Earth and its community.